BOULDER, CO (BRAIN) —SRAM is working with SmartEtailing to add a "Buy Local Now!" button to many of the products on the component company's website. The buttons link to participating retailers and allow consumers to see which stores have the exact product they want in stock.
The SmartEtailing program links retailers' point-of-sale systems to real-time supply-chain inventory to show whether the product is either "in-store," for immediate pickup, or "in-warehouse," indicating the item can be ordered from one of the dealer's distributors.
"Specialty suppliers like SRAM have brand power that draws consumers to their site. Buy Local Now provides an efficient, intelligent handoff to local stocking specialty retailers who can then earn the sales. By combining brand power with local power, suppliers and retailers in the specialty channel work together to offer consumers viable local-purchase options where they can also benefit from value-added services and expert product installation," said SmartEtailing cofounder Mark Graff.
Along with SRAM, CatEye, Park Tool, Surly, CycleOps and Saris also are using the Buy Local Now program.